Flow Over Fear Brian Luebben

From Captive Income to Passionate Income With Brian Luebben

Have you ever dreamed of having financial freedom? Have you visualized yourself relaxing on a beach somewhere because your passive investments take care of all of your expenses? But what happens when you achieve freedom? What’s next? Do you just spend all your time on the beach questioning your identity? Or do you get to work on the things that bring meaning to your life and the world?

Listen in as Adam chats with Brian Luebben about how you can build a passionate income where you build a business around your life, not your life around your business. Brian was once a top performer in his corporate job, but he realized that it wasn’t as fulfilling as he thought it would be. So, he made the bold move to leave it all behind and travel the world for six months. During this time, he discovered what he truly wanted in life – financial and lifestyle freedom. Brian used this newfound clarity to create a top-ranking podcast and became part of the top 1% of global podcasters.

Here are some power takeaways from today’s conversation:

  • Captive income vs. passive income vs. passionate income
  • Passion is earned, not deserved.
  • The four-step framework for achieving financial freedom
  • Creating a successful podcasting business
  • The two seasons in our lives: navigation and acceleration

Episode Highlights:

[03:36] Captive Income vs. Passive Income vs. Passionate Income

Captive income is when you trade your time for money, which is the case for 90% of people. This can involve working hard and making more money through overtime or sales commissions. 

Passive income, on the other hand, is when you are no longer reliant on your time to make money. In this scenario, you could be relaxing on the couch or even at the beach while money is still coming in. Essentially, passive income allows you to make money without being actively involved in the process.

Passionate income is where you figure out how to build a business around your life, not your life around your business. At the end of the day, winners win. And when a winner stops winning, what you get is a complete breakdown of identity, a complete loss of ego, depression, and anxiety,  which can happen at any point.

[12:18] Having a Clear Vision

  1. Set your GPS: Determine what you want your life to look like in three years.
  2. Write it out: Write down your ideal day in the present tense, including where you want to be, who you want to be with, and what your schedule looks like.
  3. Be specific: Include vivid details about your surroundings, such as the view from your window or the sensation of the ground beneath your feet.
  4. Visualize your goals: Print out your vision board and consider setting your ideal day as your phone lock screen to help you stay focused on your goals.

[17:23] Building Your Financial Foundation. 

Build your foundation by ensuring your fixed expenses are covered. Then invest in yourself by acquiring new skills and knowledge. Pour the rest of your income into building networks and communities that can generate income. 

Additionally, rather than focusing on creating passive income, aim for remote scalable income and work with people who you know, like, and trust. Instead of tying your time to money, work towards generating income that allows flexibility while creating a network of valuable relationships. Just stop asking how to create this passive income, and start asking how to build remote scalable income working for and with people you know, like, and trust. 

Resources Mentioned:

The Action Academy Podcast


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