From Entrepreneur to Purpose-Preneur: The Power of Creating Purpose-Driven Businesses with Kuda Biza

From Entrepreneur to Purpose-preneur: The Power of Creating Purpose-Driven Businesses with Kuda Biza – YouTube
https://www.youtube.com/watch?v=lHJhL1Txa0E

Transcript:
(00:00) I need to be a purpose preneur right where I’m leading and driving purpose-driven businesses because what’s the point of just creating businesses just for profit right you need to create a business that has a bigger purpose than profit because when you do that you’re not only going to attract the best talent because nowadays Believe It or Not especially with the pandemic a lot of The Talented folks they they want to work in a company that is a meaning a meaning Beyond just the profit and there was the great resignation I don’t
(00:37) know if you saw it during the pandemic a lot of people who are resigning and wanting to go do something else because they realize that hey it’s not just about the money so I think right now if ever company needs to figure out how to become a purpose-driven business number one number two attracting capital now there’s so many funds that are now starting to either allocate a portion or a significant part of their portfolio towards impact-based businesses and the VC guys are now looking at it not just from a risk reward perspective but from
(01:15) a risk return reward perspective because now they are also asking themselves like hey is what deploying this cash what good are we doing to the world right because for them they’re actually seeing that it’s it’s not just as simple as risk reward but it’s risk return reward um so I think being a purpose preneur is the right way to go about it right now hello everyone and welcome to the flow over fear podcast where it is our mission to help you to rise above fear and realize your ultimate potential in
(01:53) leadership and life I’m your host Adam Hill and it is my goal to share with you the human side of high performance my guests share their experience with fear anxiety struggle Challenge and most importantly despite all of it how they Rose above it to achieve incredible results so if you’re ready to rise up let’s get started hello everyone and welcome to flow over fear thank you so much for joining us today today’s a great day to tune in because my guest today has an incredible incredibly powerful story that inspires
(02:30) us that not only we can can we achieve our dreams but also give back in a meaningful way kurobisa who has been a Serial entrepreneur since the age of nine upon arriving in the United States from Zimbabwe with just forty dollars to his name he attended the he attended University and launched his second company a social socially conscious apparel brand from his dorm room and after graduating as a valedictorian of his class he spent over a decade in various Innovation and e-commerce roles at a Fortune 500 firm where he was
(03:04) responsible for launching a meal delivery subscription service that reached over 20 million dollars in annual sales in less than three years he also ran a 100 million dollar e-commerce division but perhaps most impressively during that time Cuda was also building his own companies with a mission to give back most most recently is the co-founder and CMO of none believable a mission-based baked goods company that donates a meal for every cookie sold and it’s a company that’s backed by Tony Robbins and the companies donated close
(03:38) to 2 million meals since its launch in 2019. let that sink in for just a second so he’s an amazing speaker I’ve had the opportunity to see him speak recently he’s delivered two TED talks and he delivers Keynotes that Inspire audiences to take action achieve dreams and impact social change through purposeful entrepreneurship he’s the author of the book The Spear method five simple steps to balanced success and fulfillment and he believes in being a Force for good and founded the Amani Hope Foundation a
(04:11) non-profit organization with a mission to empower underprivileged children in Africa by providing scholarships welcome Cuda that is quite a resume and I’m so glad you’re here thanks for being on the show I’ve been uh looking at my calendar the whole day just waiting for four o’clock to hit and here we are so I’m really excited well I’m excited you’re here because you have an incredibly powerful story and and it’s really inspiring and I’ve been lucky to hear it and get to know you
(04:39) over the past few months uh you know and and from what I understand from your story it all started with a desire to get some ice cream is that right yeah so what happened was when I was nine years old on a hot summer day in Zimbabwe I heard the ice cream truck coming down the street and I ran into the house looking for my mom found her she was knitting in a bedroom and I asked her for a buck and uh she said no because I’d be naughty the morning in the morning with some visitors at home and I wasn’t really listening and embarrassed my mom
(05:16) a little bit so as a way to pan to punish me she was like Hey Kuda you’re not getting ice cream money so I started asking myself like hey how can one person control my ice cream drinks right right and what what is it that I need to do to control my own ice cream Destiny so they say that you know necessity is the mother of invention and because I needed an ice cream I invented their business for myself so I went to my neighbor and I I offered to clean her Windows I’d never cleaned the window before in my
(05:48) life um but somehow she she was like okay I’ll give you a shot so for five bucks I spent three hours cleaning my neighbor’s windows and I quickly realized that oh my goodness if I could just do this every single day you know I’ll make about 35 bucks a week and for a kid who’s like in you know third or fourth grade that’s that’s a fortune right right but an interesting thing is that at a very interesting age I I somewhat understood the concept of capitalism so for the second home that I went to to
(06:23) wash I actually wasn’t the one who who who did the windows I went to my to my friends in the neighborhood two of my friends and I said like hey guys I’ll pay you a buck each if you clean the windows for this house I’m gonna go get the deal and once we get the deal you guys can clean the window and I’ll give you a buck I’ll give you a bug we all have ice cream what they didn’t know was that they were paying I was being paid five so you know I would get the five dollars pay my friends a dollar each and I’ll
(06:54) keep the three but they were the ones who are cleaning the windows um but those were essential life lessons I learned at a very young age the first one is that if you see a problem and you come up with a solution for it you get rewarded I saw the windows I came up with a solution and I got rewarded and then I also learned that you need a team right if you want to scale so I focused on the selling and had two friends who were really really happy that they were getting a dollar every single day like that summer
(07:28) they were pretty much guaranteed to eat an ice cream every single day and all they had to do was sacrifice an hour of their time because the two of them it’ll take them about an hour to to do the windows but when it was just me it’ll be about three hours so you have to figure out how to become efficient right so for me it was okay to sacrifice the two dollars but I got my time back and I still got money out of it so it’s nine years old I quickly figured out that hey entrepreneurship I think this is my jam so I just need to
(07:58) figure out to solve as many problems as I can and if I do that I’ll be rewarded handsomely yeah well it’s so it’s so fascinating when you when you re learned that lesson at nine years old because nine out of ten or maybe more nine-year-olds at that age would be like just kind of go pout after their mom says no and go to the room and throw a tantrum or something like that yeah you found a solution was so do you think that that’s kind of a genetic thing or do you think that there’s some kind of
(08:26) uh something that you learned or you picked up along the way that led you to that kind of mentality so what happened was at Zimbabwe Barbara was severe drought in fact there was a New York Times article front page article that said southern Africa struck by its worst drought of the 20th century so I lived through that there was no food nothing so the only way we survived was through donations from people and one day I got to ask my dad I said like hey these non-profit organizations like World Vision where are they getting
(09:10) the donations and my father’s response is what changed my life he said successful businessman in America are donating some of the money they’re making in business and then these non-profits are using that money to buy the food that’s feeding us so at seven I was like I want to be a successful businessman and not only do I want to be a successful businessman I want to go do it in America right so when two years later when when this ice cream situation came about because I had already had that whole dream of becoming a successful
(09:53) businessman I think it was just a perfect opportunity and and the timing because in my mind I was like hey this is the perfect time for me to learn how to become an entrepreneur so let me just do it now so I am a firm believer in living in the now and I Define now as no opportunity wasted so this was a perfect opportunity for me to actually you know start learning and apprenticing on how to become an entrepreneur so I took that opportunity so that was really the Genesis of it so what I don’t know is if my father had never told me that story
(10:33) of like successful business people in America providing donations to to non-profit organizations I probably would have you know either waited for my dad to come back or maybe behaved the next day so that I could get the dollar so that’s really the Genesis of that yeah that that’s powerful so so it sounds like too like your dad had a lot of influence on on that is that is that true did your dad have a lot of influence on kind of your mindset as well as as far as shaping the direction of your life and your parents as a whole
(11:09) I was the only son so in a family Dynamic like that you know I I would spend a lot of time with him and um he was like my first role model and learned a lot uh from him so so yes I I do believe that um he’s he’s had a lot of influence on on me and my life yeah wow yeah so that that and and that’s that’s that’s a powerful kind of dynamic too because not a lot of people can I I think relate to that idea of of you know how how growing up in that in that challenging time in a famine in you know those kind of
(11:53) circumstances and then adopting that mindset of like well yeah but I want to be a person that goes and fixes these problems that’s just such a powerful uh message what what was it I know like for a lot of us we might not be able to understand that what was it like growing up in that in that you know that that time of such such significant challenge famine and you know all of that what was that like well what I’ll tell you is that it was really really hard right sure because the families in Zimbabwe we didn’t
(12:25) really know what we’re gonna have for dinner the next day right yeah because there was just no food in general right number one right number two it’s it’s very hard as a as a parent right to tell your family that hey I I don’t know I’m gonna feed you so I could see with my parents the struggle that they had yeah but we were actually fortunate we’re living in the city there were people in remote Villages that were literally starving to death who would read in the newspaper you know x amount of families have died because
(13:01) they didn’t have any food so it just leaves a mark in your mind or in your life that you you always want to address so that’s why ever since um that window cleaning business almost every other business that I’ve started has it a social like tie-in a social cause to it so when I was in college the apparel business that we had we were providing scholarships for kids um you know to go to school and then with the Cookie Company unbelievable as you mentioned with the one for one model where we’re providing
(13:40) uh meals to feed people and then and then other initiatives as well so I think part of me going through that experience is actually made me realize that instead of being an entrepreneur I need to be a purpose preneur right I’m leading and driving purpose-driven businesses because what’s the point of just creating businesses just for profit right you need to create a business that has a bigger purpose than profit because when you do that you’re not only going to attract the best talent because nowadays Believe It or Not especially
(14:18) with the pandemic a lot of The Talented folks they they want to work in a company that is a meaning a meaning Beyond just the profit and there was the great resignation I don’t know if you saw it during the pandemic a lot of people who are resigning and wanting to go do something else because they realize that hey it’s not just about the money so I think right now if ever every company needs to figure out how to become a purpose-driven business number one number two attracting capital now there’s so many funds that are now
(14:51) starting to either allocate a portion or a significant part of their portfolio towards impact-based businesses and the VC guys are now looking at it not just from a risk reward perspective but from a risk return reward perspective because now they are also asking themselves like hey is what deploying this cash what good are we doing to the world right right because for them they’re actually seeing that it’s it’s not just as simple as risk reward but it’s risk return reward um so I think being a purpose preneur is
(15:31) the right way to go about it right now yeah and that’s that’s such a contraire I mean I I hear about a lot of different companies like like yours which is fantastic that are donating portions of their profits to other you know to charitable causes and I think it’s wonderful and you still also see maybe these Legacy businesses or these businesses that are so profit motive focused so it’s almost a contrarian view but when I look at companies like yours or like the you know the the the many companies that you started there’s a lot
(16:05) of success there even with and maybe because of the the the the contribution aspect of it right um was is there ever any or has there ever been any porn like when you’re starting up uh where it was difficult to maintain that balance or or or you know did you find yourself kind of getting afraid of not being able to pursue that mission or or anything like that yeah so it is difficult in the sense that traditional investors are going to ask you the question of like hey why are you taking some of the profits away to support the social cause
(16:44) right right and for us it’s fine if you don’t believe in that we won’t take your money right uh money is abundant that’s kind of like my mindset so if one person says no I’m pretty sure if I continue knocking on on doors there’s going to be a right door out there that’s aligned with the way we see the world and that’s willing to align their investment with us so the difficulty has been there obviously because only now is the whole conscious consumerism movement really starting to take off
(17:19) but I think the good thing is that there are now so many case studies of purpose-driven businesses that have actually built solid sustainable businesses that more and more investors are starting to be comfortable and I’ll give you a couple of examples will be Parker right the eyewear company they also have a mission-based model right but they built a business um and they’re quite successful right now right I think then the billions of dollars uh in evaluation so they’re unicorn right although they’re giving
(17:52) back Tom’s Shoes was also a Pioneer at that but now more recently you have bomba socks right another company that’s generating hundreds of millions of dollars in Revenue um and they have kind of like a buy one give one model as well yeah but there are also other companies that are quite big some of them are actually even publicly traded that are now starting to realize that they have to become Purpose Driven if they are to compete and survive in this new normal so for example Procter and Gamble PNG we
(18:26) probably use their products every single day right because they own Brands like Gillette you know whole nine yards they they have a pretty impressive portfolio now picture this their revenue has grown by the billions of dollars in like the past two to three years one thing that they’ve started doing in addition to publishing an annual report is publishing something called a citizenship report because they’ve realized that in in addition to just talking about the dollars and cents that they’re making
(19:02) and generating for their shareholders they have a sense of responsibility to talk about how they’re being a good citizen in the world and they’ve also even started to come up with initiatives to support social causes so Pampers which is one of their brands and it’s it’s a diaper brand they now have an initiative where for babies that are born in the ICU they get free diapers from Procter and Gamble they have another brand in the women uh menstrual uh business where they’re also providing you know pads and
(19:39) tampons to to girls in um you know remote places and and you know that that you know the underprivileged of society and this is all published in their citizen report and part of it is because they are also realizing that it is good business to do good yeah yeah what how do you see that how do you see that shift going right now is it are are we are we reaching a Tipping Point where more companies are starting to do that like where we’re starting to see that being covering the norm or is it still is it still Finding Traction
(20:16) I think with a lot of weight though but I think we’re making good progress because what’s interesting is that the Millennials the Gen zias they’re also now starting to come into the marketplace with their own ideas with businesses and these younger Generations tend to have more for purpose social cause uh angle to to some of the businesses they’re launching um but with so many issues globally right so look at this the sdg um you know the the the things that the UN is addressing as kind of like Global
(20:52) issues right right what a long way to go like hunger is still a pretty big issue illiteracy is also still quite a huge issue there are a lot of health issues across the world so we cannot leave some of these issues just to governments and non-profit organizations to figure out the people who are actually best equipped in solving problems are entrepreneurs yeah that’s what entrepreneurs do we solve problems so as if we can get more entrepreneurs onto the table thinking about how we can make the world a better place
(21:28) we’re going to now start seeing some some traction and some of the Titans in Business Like Richard Branson the guy from Virgin is a Zimbabwean um billionaire who who Who’s in the tech space and Telecommunications space they’ve created an organization called The B Team where now they’re really calling upon Business Leaders to really now start taking responsibility and accountability on what they’re doing to to make the world a better place while they’re also generating profits so so don’t get me
(22:05) wrong capitalism and and making a lot of money is is not a bad thing it’s actually a good thing but the question now becomes is you’re making a lot of money what else can you do to make the world a better place because you know this this planet that we have it’s it’s for all of us as as humankind right now we all have one home which is Earth so what can we do to make sure that this home that we have and we’ve been given the responsibility to be stewards off how can we be good stewards of this world in in a world where we’re
(22:40) creating so much abundance and prosperity through the businesses that we’re creating yeah I I and I love that idea there it goes it seems to go a lot farther than you know Warren Buffett and and Bill Gates a number of years ago I think they started that 99 uh uh Foundation or whatever I forget what it was called if you remember but um but where they’re donating 99 of their income or their uh net worth at the time of their death but this goes farther than that because it’s like no while we’re making that money we
(23:14) need to contribute and we need to we need to drive be the driving force and I hope that the people listening that you know might be leaders are listening to that part of it that as entrepreneurs as leaders in in Industries we are the problem solvers you know that’s what we’re what we do let’s solve those world problems yeah and one thing I’ll even caveat by saying is that sometimes a big Global level right because sometimes people go on let’s say the UN website yeah and read the stat of like
(23:43) 300 million children not getting an education and be like oh my God where can I start you can start where you are you can start locally what are some of the issues that your community where your business is located is facing that you can address because charity begins at home yeah and then and then once you’re able to to solve that you know over time you’re probably going to be connected to other people who are also doing other things or maybe you’ll find ways to to address some of the global issues
(24:14) but we need to look at it from both kind of like a Grassroots local level as well as a global levels as well so that’s why even with non-believable although we know that hunger is an issue worldwide our Focus right now is the United States because that’s our backyard so so we’re focused on just fighting hunger here in America and maybe at some point we’ll expand to take the initiative internationally but there’s so many people in San Francisco New York City some of these Gateway cities where
(24:45) you know there’s a lot of people who are struggling right so so as since we’re transacting business here in the US how can we make our community better since the community is also helping us build this business that we’re building yeah what what uh what are you seeing right now is as are you seeing that hunger as the biggest problem that we face right now is humanity is that why you’re trying to tackle that or are there bigger problems that we’re we’re facing that you see I think there are a lot of big problems
(25:18) and everything is relevant right you know um relative rather that’s what I meant to say so for example right now if I was to take a needle um and just poke you on your thumb the pain that you’re feeling in your thumb that becomes the biggest issue you’re facing right now because it’s happening to your thumb and it’s just me poking the thumb so So Hunger is the big the biggest I can make statement but it is one of the biggest issues because if there’s no food and there’s no sustenance what’s going to
(25:59) happen people are gonna die if you’re not getting the right nutrition your health is going to deteriorate so food you know hunger is so integral to people’s survival that it is a big issue in that regard yeah on the flip side there’s a lot of food that’s being wasted you go to some of these restaurants and some of these food chains the amount of food that they’re throwing away is quite a lot and even like like let’s say with supermarkets how many things go bad on shelf and they have to throw away
(26:31) so the hunger issue is there not because there’s like not enough food in the world the food is there we just need to figure out the distribution so that’s why I like organizations like feeding America and other food banks out there who are able to now take some of the food that could be that could end up in a dumpster somewhere but they provide Avenues to then distribute it to people who need it but yes hunger is a big issue the reason why I focus on it really is because of my personal connection to it
(27:06) but it is probably one of the top three issues here in America yeah yeah that’s uh well it’s it’s so I mean it’s it’s very powerful that you’re you know you’re focused on it from where you come from and I know that that um that Tony Robbins had a similar Vision you know as far as his background you know I know you’ve been to his events and he talks about his story of you know being uh you know yeah and um and so you so I know you both have this similar vision and he’s even investing
(27:36) in your company and unbelievable is that right yeah so it was actually his idea oh was it really okay yeah yeah yeah so although I’m I’m one of the co-founders of the business Tony was the one who really set the vision of like hey what if we could create uh a brand that can fight hunger and you know Tony is all about taking action so he didn’t just want to say like what if he was the first one to come with the check to say like well here’s the check to go figure it out so it’s great to have a person like him
(28:12) as one of the investors in the company uh but what he’s doing to Fight Hunger is incredible because he’s the one billion meals challenge yeah where he’s on track if he might have already hit the goal I’ll have to check but he he wanted to to donate a billion meals in like five years or something like that yeah um so what we’ve created with non-believable is is another vehicle that feeds into that big vision um but again with Tony he’s passionate about Hunger because he experienced it himself so because when you experience
(28:47) it and you’re going to bed on an empty stomach and you know like hey the lunch I had might be my last meal for for a few days you realize the importance of it but more importantly you also don’t want other people to experience it so what I experienced as a kid I don’t want other kids to experience it so if I have the talent Knowledge and Skills to be able to protect and prevent other people from experiencing what I experienced I would love to to spend my time doing that and I actually left a very high
(29:22) paying corporate job to focus on unbelievable because for me it was more about the purpose it was more about the mission it was more about the impact that I can make uh versus hey I can stay in this big multi-billion dollar company get promoted get a big bonus but I wasn’t making an impact which which is kind of like what I talk about in my book The Spear method because I talk about balancing success and fulfillment because there’s this whole school of thought that people think that you sacrifice one for the other if you’re
(29:57) going to be successful you do it you know at all cost yeah no days off you don’t do things that give you fulfillment because you just focus on work work work work yeah and there’s the reverse side of things which is hey if you’re going to be happy and fulfilled you’re not going to have the material success and so forth but I’m a person who likes to question things so my question was like why can’t you have both why can’t you have success and also be fulfilled so I went in a quest where I spent about 18
(30:28) months interviewing people doing research and actually we realized that you could actually do it and then I came up with the framework the spear method that showcases people how you can balance success and fulfillment yeah can you and can you uh share what the what those elements are what each what each uh name for the s-p-e-a-r is yeah so so for me to talk about the spear method I’ll send you my invoice it’s yeah all right 50 000.
(30:56) because it’s life-changing stuff so I just don’t know anybody for free I’m just joking no yeah yeah I get you yeah the the spear method s stands for right the number one thing that makes people live lives that unfulfilling where they’re not fulfilled is because they’re not living within their purpose now first let’s define the word purpose the word purpose is defined as the original intent what does that mean in simple English it means the reason why something exists so imagine you’re a car
(31:38) a Lamborghini for that matter the reason you you are created the reason you exist is to take someone from point A to point B and at some point Drive really really fast but imagine you’re a Lamborghini and you’re being used as a garden right someone buys you they fill you up with sand and they plant trees in you right do you think if that Lamborghini had emotions do you think it will feel fulfilled no a Lamborghini feels fulfilled when you’re raving up that into right so that’s the same thing with us right
(32:14) we need to make sure that we have Clarity and insight as to what is our purpose the reason why we exist and then once you figure that out and in my book I’ve I’ve a whole chapter in a section that’s really focused on helping you figure out how to find your purpose you go into the second phase which is p and P stands for planning because once you know what your purpose is the next thing that you want to do is you want to come up with a plan Mark Twain came up with a with an amazing quote that says
(32:46) the two most important days in life are the day you’re born and the day you find out why so once you find out why it doesn’t end there right you now need to come up with a plan on how you’re actually gonna live out your why so that’s the second phase and the interesting thing is you are talking about how I came to America with 40 in my pocket for college and whatnot in college for my undergrad I double majored I was an aviation student because I love to fight and I was also a business student
(33:17) because I had that whole entrepreneur thing going on yeah so what’s interesting is that when I go to the airport for my flight school they would tell me every flight needs a flight plan oh okay cool imagine you hop on a flight and you see the two pilots are like on Tech talk they’re just hanging out and they go like oh yeah we don’t have a flight plan we’re just gonna wing it are you really gonna feel safe and comfortable going on that flight right no way sweet so every flight needs a fight plan so for you to go from point A
(33:52) to point B for you to go from oh wow this is my purpose to actually arriving at your purpose you need to have a plan I would go to business school and the same thing would be said every business needs a business plan but how many people invite a walk or walk around without a license how many people are walking around without a plan on how they’re going to achieve their purpose right so you need to come up with a plan and that’s the second stage now think about it right I I shared that Mark Twain code that I love which is
(34:26) the the two most important days in life are the day you’re born and the day you find out why perhaps spent hours and hours and hours thinking about that quote and I realized that he left it incomplete so that I could finish it and what I believe is true is that there are three important days in life the day you’re born the day you find out why and each day you act on your why so the third part for the spear method is execution because if you do the hard work in figuring out your purpose you also do even more hard work coming
(35:11) up with a plan but you don’t execute the plan what’s the point right it’s so amazing how many people miss that step or they just don’t take that step exactly if you want to win the championship you have to go execute the plan right yeah yeah if a Coach calls time out and say like Hey we’re we’re five seconds left on the clock we need a three-pointer and then you go in and then you don’t pass the ball and you don’t execute the shot you’re not gonna win the championship so we need to execute and a lot of
(35:48) people missed that part like you said and and it’s painful because yes you know you you execute and maybe you might not really get the goal you want but you miss a hundred percent of the shots you don’t take so you’re better off just taking the shot yeah and then the a right because we’ve done seek your purpose plan execute now we have a a means achieve so there’s a Newton’s law I forget which one it is where like for every you know fours applied there’s an equal and opposite Force so when you take action
(36:27) there’s gonna be some sort of result you’re gonna get so the important thing is you want to track and measure that result so I’m talking to a guy who’s done what Iron Man’s right yes so you know for a fact that as you’re working on you know becoming an Iron Man right before you actually achieve becoming an Iron Man you’re going to come up with a plan on your training right we’re talking about coming up with a plan and you’re going to go execute that plan and as you’re
(37:01) executing that plan one of the key things you’re going to need to do is you’re going to need to keep track right your achievements starting from zero you’ve never ran a mile before you’re gonna need to track like okay now I can run a mile now I can run 5k now I can do half a marathon and oh now I can do a full Marathon so good yo you’re making your progress to then go compete for your iron you do same thing for swimming if you’re like me and you don’t really know how to swim you’re gonna need to learn how to
(37:29) swim so you’re gonna need to track your progress there and see your achievements of certain Milestones along the journey so your purpose could be here right it’s this big area decent school and you’re starting here you come up with your plan you start executing on your plan in the achieve phases you want to be measuring where you are in relation to where you need to be so that you can go back and have a feedback loop to either tweak your plan a little bit differently or tweak your execution a little bit
(38:03) more differently in order for you to get to where you need to be yeah because let’s say for example you set up this goal of hey my life’s purpose is to be in the perfect most Optimal Health that I can be so that I can Inspire my kids I can live long and spend time with my grandkids when I have a lot of energy if you’re not actually measuring if you’ve dropped the weight if you’re like at the right body mass index and so forth and so forth how are you gonna know when you’ve arrived at the goal
(38:35) so the achievement stage is really for you to track your progress and use that as a feedback loop so that it influences the amount of execution you need to take so that you stay on track and actually hit your goal I love that that’s so important yeah yeah and then R which is the last one is repeat you just want to repeat that same process until you get to your purpose and then once you get to your purpose guess what you find your next purpose because people can have multiple purposes in life because life is in stages right so maybe
(39:11) right now your sole purpose is to build a thriving business but then there’ll come a point in time when you’ll be like okay I’ve done my part now it’s time for me to enter my second career and maybe in in the purpose then is impact Legacy and all these different things so you’ll then literally repeat the same process and say like hey what’s my purpose right now what’s the plan you go execute the plan and then you achieve whatever result you achieve until you get to to repeat that
(39:43) process until you achieve the the purpose so that is the spare method yeah I love I love that whole framework there because it it it captures a lot of different elements and you know when you’re talking about you know the Iron Man Journey you know when I first started on that process I looked at like finishing an Iron Man it scared the heck out of me I mean I was I didn’t know how to do it there was just like no way I could picture myself where I was at to where I could be it just took that element of like just taking that that
(40:11) step and and getting that that feedback you’re so right it it works like that and then at the achievement part that last section you you talk about with repeat that’s so important too because when and I don’t know if this is if you found this too but this is true for me like when when I achieve a goal or when I when I like get when I take it out to achieve a goal you know I’ll I when I cross the finish line of an Iron Man it’s like I have a moment like 15 seconds of like this euphoric moment and
(40:42) then it’s like okay well where’s the pizza it’s all you know it’s you’re on to whatever’s next so you have to have like that next thing yeah right so yeah I I love the way you frame that that’s so important and then um and uh so I kind of want to go back to something you touched on because I think this is really you know something big too you were talking about fulfillment with regard to you know balance in terms of how you and and that’s even in the name of um you know of your book
(41:11) um you know where you talk about the sphere method uh so in terms of finding balance you’ve done a lot of things I mean while you were in your career you were building businesses and you know that can be overwhelming for a lot of people to think about doing something like that focusing on a purpose-driven mission while working in a career and working for somebody else and making sure and and also you know having having a family that kind of thing how do you I mean is the spear method part of finding that balance how do you how do you find
(41:42) that balance right so I think with balance it’s really all about taking the time and really understanding yourself right so it’s all about self-awareness because if you have a lot of self-awareness you’ll be able to know like okay I think this is kind of like you know what I need to do at this stage in in my life in order for you to get to where you need to be what a lot of people don’t do is they don’t take the time to being self-aware they don’t know their limits they don’t know what they’re good at their
(42:21) strengths their weaknesses and things like that so you’re only able to achieve balance in your life when you’re self-aware and the areas that you need help you bring in the help so you’re talking about bringing building a business some entrepreneurs try to do everything themselves and your life will never be in Balance right right because I’m a firm believer that sometimes you need to have focus and let other areas be out of balance or at least have other people come bring in balance in those areas of
(42:55) life in order for you to get to where you need to be so because I’m self-aware and I know what my strengths are instead of me trying to work on my weaknesses I get other people to help me on my weaknesses so that I focus on being the best that I can be in my strengths because then if I get help so like let’s say in my life my wife and so forth and so forth they help in the other areas that are important for me and then I focus on achieving what I’m really good at you will then find balance because now I don’t have to
(43:27) worry about cooking dinner tonight because my wife has that covered so I can really focus on building the business and you know because I’m focused there she’s you know now I have enough time to not make dinner and spend more time with her she’s not focused on building a business because I’m doing that and then that’s how you achieve balance but it takes you being self-aware and accepting that there’s some areas that you’re gonna need others to help you and then there’s just some areas where you’re
(43:57) gonna just need to laser focus on right yeah but yeah that’s that’s part of it as well yeah now do you have a a method or a suggestion for people to kind of find out where their strengths or weaknesses is does that come with like where where they’re there I have a little trick so send an email a text message to maybe 10 people that know you really really well and just ask them one question well the question is what makes me unique wow what you’re going to find is people are going to just tell you the things
(44:30) that you do really well and probably just come naturally to you and because it just comes naturally and normal to you you might not fully appreciate it and might not even know that this is one of your strengths because for you it’s normal mm-hmm so that could be one way for you to quickly figure out what your strength is right and then once you know what your strength is it becomes easy to then figure out what you’re not really good at because now you know what you do that so it’s kind of like uh an illumination
(44:59) type of process where figure out figure out what you’re good at and then you can then figure out like for the other things that people are saying you’re not unique well where do you feel you stand and then you can quickly figure out will you fall within the Spectrum but that’s one tactic I’ve used in the past to get validation of like oh I think I’m really good at this well let me ask people and see what they say and then if the majority of the people are saying the same thing then you cannot get your
(45:27) validation yeah yeah that’s such a that’s such a great tool I I love that idea and and the fact that I mean a lot of us overlook this idea of like first look at what you’re good at and then you know you’ll be able to eliminate what you’re not good at because then if you’re doing a lot of that stuff you can focus more intently on it I really like that and obviously something I need to hear because I yeah as we get overwhelmed in our own lives I feel that too so um so and and you are working on I mean
(45:56) you’ve you’ve delivered two uh TED Talks which are great by the way you go into more detail on the on the spear method and um and and uh and they’re really great so check those out if you’re listening to this um what but you’re kind of leaning into that speaking part a little bit more too where what uh where do you want that to lead you what is the what is the next step on the speaking tour well the speaking I really just want to be on more stages my passion is to inspire Minds uh and part of the reason why I give
(46:29) speeches around taking action um you know is really because I feel like a lot of the time we know the things that we can do but we don’t take intentional action to to achieve those goals and for me like if you look at my life the odds were stagged against me yeah when when I left Zimbabwe I came to America with 40 bucks I was a teenager I did not know a single soul in America I left my loved ones everything that I knew everybody that I um that I loved tens of thousands of miles away and in a situation like that it can be
(47:11) easy for you to crack but because I knew my purpose and I had Clarity on like what I needed to do it was now all about just taking action because if I took action towards my purpose it just becomes a matter of time in me either figuring out maybe this is the thing or maybe this is not the thing or you achieve whatever it is that you want to achieve right and then you move on to the next thing so so that was really it for me so I I love speaking because when I tell my story and and people get to realize that hey wow like if a guy like
(47:43) me can come to America and do it what about you like you have people who have you know families they have they they have relationships they they even have like you know the resources around them in the network and all they just need to do is really just believe in themselves have confidence to say like hey I’m gonna give this a shot and see where it goes obviously nothing in life is guaranteed but one thing can be guaranteed which is if you don’t take action you’re really never gonna achieve your dreams right
(48:12) yeah so say you’re better off giving it a shot and and see where you go yeah that’s such a that’s such a great message and and um and it’s so simply put too I mean we all get trapped in the complexities of our own minds where you know the Simplicity is like if you have Clarity of vision or Clarity of purpose you just take action it’s a simple step but man our minds complicate that so much that we just don’t that we get stuck in that in that analysis analysis paralysis or or what have you the things that that
(48:44) get in our way um now so if you have an opportunity now let me ask this a different way actually so do you um today looking back on when you left Zimbabwe uh to pursue you know this dream and this this purpose are you grateful about the challenges that you had growing up that put you in the position you’re in now or would you very quickly get in your time machine and bring ten thousand dollars back to you know could have is a junior and and and help him on his way yeah I’m I’m I’m grateful for everything
(49:25) because um it’s what’s made me who I am like all of those ingredients needed to be there too big this cookie no pun intended right um but yeah so I have no regrets I don’t wish anything could have been done differently even the mistakes that I’ve made I I take accountability and full responsibility for that and you know it’s about taking those learnings and really affecting the future so for me I’m more focused on the future rather than the past because what is the point of us talking about 16 year old Cuda let’s talk about
(50:00) the cuden 10 years what can I achieve over the next 10 years with all the lessons that I’ve learned and the wisdom that I’ve gained over time so that’s the conversation I like to have and where I want to spend my energy because as you know asking myself well like contemplating what I could have done when I was younger it’s not going to help anybody right now spending more time and really thinking about who I can be and what I can do that’s the more productive conversation um so I have time for one more question
(50:31) because I have to jump on another call so um what is it that you’d like me to to share with your audience now yeah so uh thank you for your time so much um and I would love to know where do you see yourself in 10 years what do what what is the next version of Cuda that’s coming coming around well it’s quite simple I uh for me right now I’ve entered a new chapter in my life I’m a new dad so for me it’s really just focusing on raising uh an amazing citizen someone who cares about the world and someone
(51:07) who can really go out there and fulfill his purpose and if I do get more kids with my wife then it’s really focusing and investing a lot of my time and energy in in building them and and making sure that they could be the best versions of themselves so so for me that’s that’s really what I’m what I’m focused on right now is being a good husband being a good father the business stuff is good don’t get me wrong I’d love to build big businesses and whatnot but for me families is really really important and I feel that
(51:38) God has gifted me uh a wonderful family and I I take that responsibility uh seriously yeah well thank you so much uh for for sharing that and thank you for your time I know you have a a heart out right now and I’m grateful that you’ve shared your wisdom and your experiences with us can’t wait to see where you’re going and hear the next the next versions of your talk and everything like that and for those of you out there if you want to uh reach if you want to see what Kudos up to cudavisa.com uh
(52:12) k-u-d-a-b-i-z-a.com you could find his information there and could any anywhere you’d like people to reach out to you the website is a good start if you want uh Instagram my first and last name puta Visa that’s the handle same thing with threads I’m on threads now we just launched a couple of days ago um to become the better version of Twitter but Adam thank you so much I appreciate your time and can’t wait to connect with you soon yeah we’ll see you soon thank you for joining me and thank
(52:41) you all for being here we’ll see you next time thank you so much hey everyone Thanks for tuning in to the flow over fear podcast if you’d like to learn more about getting into flow and learn the foundations of flow I have a free video series on my website at www.adamcliffordill.com called the foundations of flow feel free to go there and download it and start your journey to Rising above fear and achieving greater glow in your life if you like this episode and I’m guessing you did if you stuck around for this
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